NEWS RELEASE
BROCK UNIVERSITY
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Augmented reality in marketing, the ethics of exploiting loopholes and managing through the unimaginable are topics that will be discussed as part of a free live webinar series for the Niagara business community kicking off today, Wednesday, May 13.
Launched by Brock University’s Goodman School of Business, the Business Breathers series will take place online Wednesdays at 11 a.m. and will feature 30 minutes of live industry and faculty expert-led discussions, followed by a 15-minute question-and-answer period.
Goodman Group, the Goodman School’s community-focused learning and development services provider, created the initiative to support its clients and community partners.
“In this era of uncertainly, Business Breathers are an opportunity for entrepreneurs, leaders and others to take a break, catch their breath and take part in insightful discussion on timely topics that are relevant to their business and everyday lives,” said Abdul Rahimi, Director of Goodman Group.
Although the webinars are intended for the local business community, everyone is welcome to participate. Interested participants are asked to register online. A confirmation email will provide a link to access the webinar on the Lifesize video conferencing platform at the date and time it is planned.
Wednesday, May 20 - The ethics of exploiting loopholes
Led by Professor of Organizational Behaviour, Human Resources Management, Ethics and Entrepreneurship Paul Dunn
Dunn says that as governments act quickly to introduce new programs in response to the COVID-19 crisis, omissions and ambiguity in the regulations creates loopholes for people and businesses to exploit.
“A lot of this legislation is being created to help the needy — people who have been laid off or small businesses struggling to survive — but those who don’t need the support are applying, even though they know they’re not actually eligible. By looking for loopholes, some may be adhering to the letter of the law, while simultaneously violating its spirit,” he said.
“Even though an action is not specifically mentioned as prohibited, it does not mean it is ethically acceptable. We must all take the moral high ground and act, not out of pursuing personal benefit, but rather for the common good.”
Wednesday, May 27 - Managing through the unimaginable: Leadership and business sustainability in times of COVID-19
Led by Goodman School of Business Dean Andrew Gaudes
“It’s unimaginable to think the world would go into hibernation because of global disease,” Gaudes said. “In times like this, our foundational assumptions can be completely shaken. Without a strong foundation, we must focus on our core purpose.”
Gaudes offered the example of the University continuing to provide professional and personal fulfilment for students despite the limitations to offer face-to-face classes.
“If the University’s core purpose was to teach students in a physical classroom, we’d have to permanently shut our doors,” he said. “Instead, we are using the resources and supports available to us, and within our control, to continue with our mission.”
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